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PAPERBACK EDITION

JETLINER CABINS
New, fully updated edition

by Jennifer Coutts Clay
Published by J. Wiley & Sons

ISBN: 0-470-01933-6
Paperback
224 pages
2006

US$45.00
£22.50 / €33.80

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Showcasing the high-efficiency next-generation aircraft: Airbus A380-800; Boeing B787 Dreamliner; Bombardier CSeries; Embraer E-Jets, the Legacy and the Phenom 100 and 300; and exciting new passenger-service products for first, business and economy class.

Author Statement

Although nearly 2 billion passengers per year travel on the scheduled airlines worldwide, until now there have been no books devoted specifically to the subject of jetliner cabins. My survey provides a summary of the developments that have taken place during the era of mass affordable air travel. In the past 25 years airlines have spent fortunes on interior upgrade programmes – to comply with escalating regulatory requirements, to address individual customer needs and to differentiate themselves from their competitors. What do passengers get for their money? How are new products such as sleeper seats and lounge bars integrated into existing floor plans? Why do some cabin environments feel more welcoming than others? This book is where readers will find answers to some of these difficult questions.

   
   
Jennifer Coutts Clay
   
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Foreword to the Paperback Edition of Jetliner Cabins

Since the publication of the first edition of 'Jetliner Cabins', in 2003 – the year of the centenary of the Wright Brothers' first flight – there have been exciting developments in aircraft manufacturing, as demonstrated dramatically in June 2005 at the Paris Air Show. At the same time, many of the traditional 'legacy' airlines have faced a desperate struggle for survival amid soaring oil prices (their second-highest operating cost), ferocious fare wars launched by the low-cost carriers, the Iraq conflict and terrorist attacks.

For the paperback edition, we decided to keep the book in its original form, including the celebratory ‘Letter to the Wright Brothers’, but to update the introduction to Chapter 14/Concorde Unique and add an extra section to Chapter 16/Ways Ahead focusing on next-generation jetliner cabins: the Airbus A380-800, the Boeing B787 Dreamliner, the Bombardier CSeries, and the Embraer E-Jets, Very Light Jets and Light Jets.

‘The Shape, Size and Style of Things to Come’ (positioned near the end of the book) is a series of picture essays made possible thanks to the inspiring material provided courtesy of the design departments of the four companies that dominate the commercial-aircraft manufacturing sector. Special acknowledgements go to (the companies are listed in alphabetical order): Mr Robert Lange at Airbus, Ms Mary Kane at Boeing, Ms Sylvie Gauthier at Bombardier and Ms Marjorie Pujol at Embraer, for their expert technical advice during the assembly of the computer-graphic cabin simulations.

In the coming decades, if airline passengers decide they are ready to buy tickets at prices even slightly above the 'rock-bottom fare of the day', then the industry should be able to offer a menu of improvements in cabin comfort in all classes of service. The high-efficiency aircraft of the future will provide airline managements with opportunities to develop new passenger-service products to appeal across the full range of market segments, e.g., wider entryways and aisles, more carry-on-baggage stowage space, increased legroom, larger windows, bigger lavatories, atmospheric mood lighting, better air quality, private suites, shower cubicles, fitness centres, computer work stations, lounge bars, beauty salons, children's nurseries, libraries, more point-to-point flying (instead of connecting over hub airports), executive shuttles, private air taxis – the list is endless! However, if passengers continue to demand air fares that cost less than the combined taxi fares at both ends of the route, then airlines will never be in a financial position to implement product enhancements.

I am most grateful to Ms Mariangela Palazzi-Williams and Mr Mario Bettella at John Wiley & Sons for their continued help and guidance in the handling of my book, and I hope that readers will enjoy the aerial journey offered by the 100-plus airlines that grace the text and pictures of this contemporary survey of the commercial-aircraft cabin environment.

   
   

Jennifer Coutts Clay
December 2005
www.jclayconsulting.com

   
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  Contents
 
1
  Introduction      
 
10
  Product Branding
60
  Passenger Experience
 
12
  Chapter 1
First Class Luxury

62
  Chapter 5 
Sky Lights
 
26
  Chapter 2 
Business Class Comfort
70
  Chapter 6
Dining a la Jet Set
 
40
  Chapter 3 
Economy Class Value
78
  Chapter 7 
Real Feel Customer Touchpoints
 
50
  Chapter 4 
Aero Identity
90
  Chapter 8 
Accessibility: Special Needs
             
  100   Cabin Maintenance 140   Marketing Challenge
  102   Chapter 9 
Look Smart: Keep Clean
142   Chapter 13 
Flying Colours
  114   Chapter 10 
Durability
152   Chapter 14 
Concorde Unique
  122   Chapter 11
Magic Carpet
164   Chapter 15 
Upgrades: Refurbishing Aloft
  130   Chapter 12 
The Leather Forecast
176   Chapter 16 
Ways Ahead
             
        207   Bibliography
        208   Directory of Specialists
        211   Websites
        213   Index
BACK COVER
 
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